Personal Brand02
Founder & Keynote
Operator to stage-headlining voice.
12×
Follower growth
Global
Stage & press
Zero → cultural inevitability
Webuildbrandsthe
world pays attention to.
IWMD helps ambitious brands, creators, and founders engineer attention, build authority, and scale businesses that dominate culture.
Attention · Authority · DemandScroll ↓Inch Wide · Mile Deep
Creator Growth ✦Brand Strategy ✦Viral Distribution ✦Personal Brands ✦Performance Marketing ✦Cultural Relevance ✦Category Design ✦Content Systems ✦Creator Growth ✦Brand Strategy ✦Viral Distribution ✦Personal Brands ✦Performance Marketing ✦Cultural Relevance ✦Category Design ✦Content Systems ✦
The receipts. Not the pitch.
$0M+
Revenue influenced
0M+
Organic impressions generated
0+
Campaigns executed
0+
Major brand partnerships
/ Brands built · scaled · engineered
50+ partnerships
LIVER KINGANCESTRALPRIMALAPEX / CO.NORTHBOUNDIRON HERITAGESAVAGE MODEFORGEDBLACKLINEMERIDIANLIVER KINGANCESTRALPRIMALAPEX / CO.NORTHBOUNDIRON HERITAGESAVAGE MODEFORGEDBLACKLINEMERIDIAN
★ Signature Case StudyIWMD / 01
Brian Johnson · Liver King
From unknown
to global phenomenon.
Helped architect one of the fastest creator growth stories the internet has ever seen. Content thesis, distribution engine, brand narrative, and monetization · engineered end to end.
/ The receipts
Not a moment.
A movement.
1.7B+
Impressions engineered
10M+
Followers built
8-fig
Revenue unlocked
#1
Health & fitness creator
Brian JohnsonDoc · 2018·24
Audience growth · cumulative
+6,400% in 18 months
LIVE
Month 01Month 18
/ More success stories
Growth stories,
engineered.
Real clients · real results
Premium Brand Launch03
Umber · Home Fragrance
A category-defining premium launch.
Sold-out
Pre-launch waitlist
Luxury
Category position
DTC · Health & Performance04
Ryvex · Recovery & Hydration
Brand, packaging, content engine.
Launch
Retail-ready system
4×
Content velocity
/ What we do
Five levers.
One operating system.
01
We create
Attention
We make brands impossible to ignore.
Distribution engines, hooks, and content thesis engineered to hijack the feed and hold the room.
02
We build
Authority
We position brands as category leaders.
Narrative, POV, and press positioning that moves you from a name in the market to the definition of it.
03
We build
Demand
We turn audience attention into customer obsession.
Offers, launches, and full-funnel media that convert eyeballs into recurring revenue.
04
We build
Revenue
We build systems that convert attention into growth.
Content ops, automation, and lifecycle machines so revenue compounds without you being the bottleneck.
05
We create
Movement
We build brands people obsess over.
Movements, community rituals, and cultural moments that outlast any campaign cycle.
/ Philosophy
Most companies buy marketing.
We build momentum.
Anyone can run ads.
Anyone can post content.
Anyone can hire a freelancer.
Very few understand how attention compounds into brand equity.
That is what we build.
FounderIWMD · 001
/ Leadership
Built by operators who understand growth.
Scott Fidgett· Founder
IWMD was built by entrepreneurs who understand what it actually takes to build brands, engineer attention, and create scalable businesses.
We do not sell marketing.
We build momentum.
8+
Years operating
40+
Team globally
7fig
Portfolio outcomes
/ The process
Six moves.
Zero to inevitable.
Stage 01
Discover
Deep-dive on category, audience, product, and the real growth ceiling.
Stage 02
Strategize
Sharpen the positioning, narrative, and the specific plays that will actually move the needle.
Stage 03
Create
Ship the creative · content, sites, launches, campaigns · built to convert.
Stage 04
Distribute
Push across paid, organic, PR, and partnerships engineered for compounding reach.
Stage 05
Scale
Turn what works into infrastructure. Automate, systemize, delegate.
Stage 06
Dominate
Own the category. Become the reference point instead of chasing one.
/ The next move
Ready to build something
people can’t ignore?
We take on a handful of partners each quarter. If you’re serious about scaling · let’s build the momentum.